Meet Roe
Founded by Pediatric Nurse Practitioner and mom of three, Alexa Anglin, Roe was created to give families thoughtfully formulated skincare they can feel confident using every day. After years of caring for children in clinical practice—and becoming a mom herself—Alexa saw firsthand how difficult it could be to find products that were both gentle and effective for sensitive skin.
That's why every Roe formula is developed with purpose. Our microbiome-focused skincare is designed to help support the skin's natural barrier using thoughtfully selected ingredients that are gentle enough for babies, kids, and moms.
We're proud to create products that are:
- Developed by a Pediatric Nurse Practitioner
- Microbiome-Focused
- Steroid-Free
- Vegan & Cruelty-Free
- Thoughtfully Formulated for Sensitive Skin
Roe has become part of the daily routines of thousands of families looking for gentle skincare they can trust—because every baby deserves products made with care, backed by expertise, and created by someone who understands both.
Give your little one's skin the gentle support it deserves.
Real Results from the Power Pair
"...his skin was completely clear after 3 days"
"We have been applying the Power Pair for one week... and she's newborn soft again" -Emily
"We used roe for roughly 48 hours and boom instant results." -Rylee
"At age 26, I continue to get inflammation and infections... A few weeks ago, I began to use this duo... it has helped me manage my symptoms and calm my inflammation."
"I tried everything under the sun... After using the Power Pair for just a few days, I noticed a significant difference." -Ashley
"Within two uses, I could see a DRASTIC difference. His skin got clearer and clearer with every use."
Why Parents Love the Power Pair:
Healthy skin starts with a healthy skin barrier. That's why we created the Power Pair—a simple, two-step routine designed to nourish, soothe, and support delicate skin from the very beginning.
The Probiotic Power Serum is formulated with probiotics and skin-loving ingredients to help support the skin's natural microbiome, while the Biome Barrier Cream helps replenish moisture and strengthen the skin's protective barrier. Together, they provide lasting hydration and gentle support for dry, sensitive, and easily irritated skin.
The Power Pair is thoughtfully formulated with gentle, steroid-free, vegan, and cruelty-free ingredients that parents can feel good about using every day. Both products are EWG VERIFIED®, meeting EWG's strict standards for ingredient safety and transparency, and our Biome Barrier Cream is also accepted by the National Eczema Association, giving families added confidence when caring for sensitive skin.
Whether you're navigating dry patches, rashes, eczema-prone skin, or simply looking for a gentle daily routine, the Power Pair was thoughtfully developed to help support delicate skin—without compromising on the gentle, thoughtfully selected ingredients you put on your little one.
