We promote our brand as 100% clean, vegan, cruelty-free, fragrance-free, sulfate-free, paraben-free, and eco-friendly. So, why is that important? Because we consider the risk of the person who uses our products and the impact our process has on the environment.
Consider this, the mailer, glass bottle, plastic lid, and packaging you throw out after use can be refurbished and recycled. You may think we use glass bottles for the luxury of our brand. However, its purpose is to preserve the formula for longer shelf life. Our consumers can also discard the glass packaging without interrupting nature's course. The bubble mailers we ship our products in come from 100% recycled decontaminated paper/cardboard. Not only is our packaging recyclable, but it also keeps our brand affordable.
Roe Wellness focuses on creating the safest scenario possible for sensitive skin types. The elements of our products derive from all-natural resources to help protect the health of our customers. We know that skin sensitivity ranges from person to person, and our formulas aren't practical for every skin type. However, all ingredients contain a ranking of 1-2 on a scale of 1-10 from the EWG website. The Environmental Working Group is a database that provides information on the ingredients used in products on the market. A ranking of 1-2 is low risk, suiting most skin types, but excludes the tolerance of allergies. ²
Think about this. You know that eating broccoli is good for you, but where exactly does that broccoli come from? Was the broccoli covered in preservatives? Were there preservatives used on that broccoli? It's hard to know. That's why we try to be transparent in our presenting everything we can about our products and ingredients.
2-“Know Your Choices.” EWG, 5 May 2022, https://www.ewg.org/.